There’s a misconception that branding is a logo. Let me just tell you now, it’s way more important than your mark or logo.
When you’re first starting out, your brand is you.
This is where I tell you — if you do not know who you are or what your brand feels like, how are you going to sell your products (you, your studio, a workout video) to a presumable stranger?
If you haven’t gone through the DIY: Getting Started Series, you might want to jump back. For those ready to tackle this next step: Welcome to Branding 101.