There’s a misconception that branding is a logo. Let me just tell you now, it’s way more important than your mark or logo.

When you’re first starting out, your brand is you.

This is where I tell you — if you do not know who you are or what your brand feels like, how are you going to sell your products (you, your studio, a workout video) to a presumable stranger?

If you haven’t gone through the DIY: Getting Started Series, you might want to jump back. For those ready to tackle this next step: Welcome to Branding 101.

Branding 101: Coming Soon


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