My favorite, and most used, software and fuel.

Heads up: All products featured here are selected by our founder and meet her rigorous standards for awesomeness. If you buy something, Gumption Collective may earn an affiliate commission. For full transparency, these are marked*.

Creative Resources

creative resources

Creative Market*: A regular source of inspiration and a marketplace for logos, templates, and fonts. Every week they giveaway six (yes 6!) worthwhile products — everything from fonts, graphics, powerpoint templates, and images — for free. I’ve discovered graphic designers and font makers that have helped to bring my own visions to life. The Gumption Collective fonts can be found here.

Unsplash: Probably my best kept secret… that I’m happy to share to you. Amazing, free hi-resolution images. Not just your regular stock photography. And yes, you read that right — free. Gifted by the world’s most generous community of photographers. You will not be disappointed.

Canva (freemium): No matter what you're looking to design, from blog post images to video thumbnails for Youtube and even custom images for Instagram, Canva can do it all for you. It's free to use with a paid upgrade option available which you will probably eventually end up using because it's only $10 a month. Honest: the desktop version is awesome but as of this writing, their app needs some love.

ADOBE SPARK (freemium): Because Gumption Collective has a Creative Cloud account with Adobe, we also get free access to the premium version of Adobe Spark. It's actually a lot simpler to use than Canva and if you already have a Creative Cloud account, then this will be a great option for you. If you’re comfortable using the CS Suite*: Illustrator, Photoshop, InDesign, Images, AcrobatPro — then I suggest paying for the annual plan and you get everything you need in one place.

Web Building

Website Building

Squarespace: Transparency — I am a Squarespace Circle Member. I’ve been using this platform for many years and appreciate how user friendly, and customizable, it is. That being said: I am not employed by, affiliated with, or endorsed by Squarespace.

Wordpress: I love Wordpress, but the feedback I get from past clients, and as someone who used to update a WP site on the regular, is that it’s not for beginners. This doesn’t mean that WP isn’t for you, it just means that if you haven’t used it before the learning curve may be greater. Creative Market even has WP Themes available.

GoDaddy: Okay so this isn’t for web building (sorry GoDaddy) but I do go to them for all my domain needs. The easiest, most reputable company I’ve dealt with in the past 15 years of registering domains.

I’m all about making sure you know your options and choose the best platform to suits your needs. There are obviously more than these two, but these are the ones I use the most frequently, and feel best about recommending — especially for movement professionals. If your primary business is selling merch, Shopify or BigCommerce are worth a peek. If you’re looking for Online Course rec’s — I discuss that below. Still not sure? Book a consult call with me.

Social Media

Social Media Scheduling

Later (freemium): Easy to use interface, with options for free and paid plans. If you like using a visual calendar, you’ll really enjoy their platform — and the app is incredibly friendly on iPhone and Android. Later is also an Instagram Partner which means you’ll be using software that will grow with their updates. Isn’t that a relief?

Email Marketing

email marketing

ConvertKit:* Automation, tagging, organization. My favorite things when it comes to email marketing. ConvertKit is the best price on the market for what they offer. It doesn’t have all of the bells and whistles of Infusionsoft, — and I love Infusionsoft — but when you’re a small growing business cost is a big factor. If you plan to be an online creator — this is the best match out there.

MailChimp: Email marketing, ads, landing pages, and automation tools to grow your business on your terms. Perfect for everyone from the beginner to marketing maven.

Squarespace: Currently has their own email marketing system up and running within their sites. The verdict is still out but the functionality is similar to MailChimp. Stay tuned for more updates as they release new features.

Course Creation

Online Course Creation

Teachable:* Planning to build an online course? Teachable is an online platform that allows you to build your course website and sell online courses using your own brand. Perfect if you already have a site and want more control over pricing and how it’s delivered.

Udemy: If you need help marketing your class, Udemy is an online marketplace that allows you to list and sell their courses through their platform. They actually help you market your courses to their audience, and they take a fee to do so. This could be a good fit, but it means you don’t own that email list.

Admin Needs

Admin Needs

Apple: Macbook, Macbook Pro. End of story. I’ve drank the juice since the 80s when my grade school was a test site. If you’re a non-Apple user, I don’t have a laptop suggestion for you. Sorry, I’m not PC.

Samsung: Okay, so maybe I spoke too soon. I’m a fan of Samsung wi-fi only tablets, and specifically the Galaxy Tab S2. Everything else tho? Apple — the brand loyalty is strong over here.

Accounting: Seriously, let me tell you that while there are some pretty great accounting softwares out there that keep me organized, I would not be able to truly understand taxes without my financial guru. Find yourself one, if you don’t have one already.



Coffee. Coffee. Vegan Protein. Bacon. Fermented fruits. Scotch. Oh yea, and gluten-free carb-full snacks. I’ll add more details on my favorite fuel soon.

*Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, Gumption Collective will earn a commission if you decide to make a purchase after clicking through the link. Please understand that we have experienced all of these companies, and recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something through the links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

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